The chapter explores the challenges and approaches to starting a project like Spotify Backstage from scratch, emphasizing the need for camaraderie, relentless promotion, and perseverance. It discusses the importance of proving value through launch and usage, understanding customer needs, and driving adoption through useful features and ongoing investment in evangelism. The chapter also delves into strategies for bootstrapping a developer portal with limited funding by showcasing wins, fostering a community of contributors, and promoting an open-source mentality.

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