Microsoft Could Be a Real True Rival

I think Google's in for a tough year. There's going to be attempts to like break up its stranglehold on whatever is left of digital advertising industry. And when you look at Microsoft and Microsoft's been playing the long game with search, I had to give them credit. They didn't give up on it. You know? All right, can we stop? Can we cool it with the Microsoft adoration? Something very weird. Well, nobody worships Apple. So I love that Alex, like, went totally opposite direction. He's sort of playing chess over there.