2min chapter

B2B Marketing with Dave Gerhardt cover image

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

What's the Best Note Tech or Low Tech ABM Approach?

We create one campaign that is, I like to call it one to one at scale. So we're targeting multiple accounts, but when an account lands on the micro site that we create, we have real time personalization. We see about three X to four X the meeting rate when we take that approach than when SDRs go after accounts by themselves. And then what's the last layer that kind of catch all year long? Yeah. So then we have our DM level as well, which is a one to many program. That's where we identify a topic as opposed to an account. And we determine for each region that each get their own topic.

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