In this episode of the GASB Podcast, host Troy Trewin interviews Trixy Castro, founder of TRX Capital based in Los Angeles, USA. Trixy is a seasoned entrepreneur with over 20 years of experience. She shares insights into her journey, from navigating business growth challenges to the importance of organizational culture. She emphasizes the need for grit and tenacity in small business and discusses her experience exiting two businesses within nine months. Trixy also highlights the significance of continuous learning, recommends investing in oneself, and provides advice for entrepreneurs considering an exit strategy. Throughout the conversation, she reflects on her entrepreneurial path, offering valuable lessons and perspectives. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions:

According to Trixy Castro, the hardest thing in growing a small business is having grit and tenacity. She emphasizes that the journey involves numerous challenges, more lows than highs, and the ability to persevere in the face of obstacles. Castro suggests that maintaining this tenacity is crucial for small business success, as entrepreneurs need to navigate through various problems and setbacks on their path to growth.
Trixy Castro mentions that there are many business books she finds valuable. She emphasizes the importance of continuous learning and mentions books like "Built to Sell" by John Warrillow and classics like "Rich Dad, Poor Dad," which played a role in shifting her mindset about money and business.
Trixy Castro expresses her appreciation for podcasts and online learning tools, She emphasizes the power of podcasts in education, with Australians leading the world in podcast consumption. The diverse content provides an invaluable cheat sheet for entrepreneurs, covering various facets of business, including podcasts focused on females in business.
According to Trixy, the most valuable tool for Small Business Growth is investing in oneself. Entrepreneurs often put themselves last, but Trixy advocates a mindset shift. Recognizing one's strengths and weaknesses, coupled with continuous personal development, becomes a tool for effective leadership and business growth.
Reflecting on her 27-year journey, Trixy advice to her younger self is straightforward: "Yes, you can. Where there's a will, there's a way. Keep going." Encouraging a relentless pursuit of goals and self-belief, she stresses the importance of perseverance.

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Quotable quotes from our special Grow A Small Business podcast guest: Investing in yourself is a tool for small business growth; you are the business today – Trixy Castro Podcasts and online learning tools are like education right in front of you – Trixy Castro The rest is noise, keep going. Where there's a will, there's a way – Trixy Castro

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