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Peter Hense: How first-party data will kill CMPs

Masters of Privacy

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How to Use CMPs to Collect Valid Consent

It's easy to say I don't need the data once your system has been trained already by all of the data. So do we looking at the sample sizes? One thing is being able to build a panel like Nielsen,. Comscore, Gallup, have been doing for many years where you really know who you are adding into that panel so they really represent society at large. If it is that small, all you do is bothering people are in annoyance that is useless. And one thing is like do not put the CMP on your actual home page like the dot com because you don't need it there.

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