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522. Is Google Getting Worse?

Freakonomics Radio

Ads and Search - The One Way to Grab Attention

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Ryan McDebbit studied plumbers when he was a graduate student. He wanted to know if there was any sort of relationship between the kind of plumber who would use a ridiculous name to get to the top of the yellow pages listing and the quality of the plumber. His research showed that plumbing firms advertise on Google 13 times as many times as they don't.

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