Is Samsung Marketing the Snapdragon 8 Gen 2 in the UK?

It's funny because Samsung would never mention the processor in marketing, ever. Even my non-techy friends, a friend of mine, he had an S20 FE and wanted to upgrade. So before the phone was announced, then he goes, I read somewhere that the S23 is going to have this much better processor. And even if they don't understand why they should be excited, they know they should be. Right? This isn't a massive upgrade, even over the S21 Ultra, or S22 Ultra,. despite the efficiency gains of the Snapdragon 8gen 2. But there are actually references to the chip for the first time.