In episode 691, join Rob Walling for another solo adventure where he answers listener questions. He evaluates freemium as it relates to paying by the “honor system”, competing  against big incumbents, and whether to sell using high-touch vs. low-touch strategies. Rob also recommends books for introverts looking for sales advice.  

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Topics we cover: 

• 2:01 – Charging for your product using the “honor system”
• 6:16 – Competing against big, entrenched incumbents
• 12:36 – Low-touch vs. high-touch sales strategies
• 17:01 – Selling as an introverted founder
• 20:45 – Skipping the “Stair Step” approach to quickly validate a SaaS

Links from the Show: 

• Startups For the Rest of Us | X
• Subscribe to the MicroConf YouTube channel
• Ruben Gamez (@earthlingworks) | X
• The SaaS Playbook
• TinySeed
• Keap
• Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain
• The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone by Matthew Pollard
• The Stair Step Method of Bootstrapping
• Episode 628 | The 5 P.M. Idea Validation Framework
• Ask a Question on SFTROU

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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