Do I Stay or Do I Go?

Ranching is not a lifestyle, it's a business. We have to start the conversation in the right place if we're trying to change the next generation's mind. You should be asking why and how, why do you get up every day and do the same thing if it's not working? What can you do to change that? Yeah. People are making money. I see them. 900 of them. They're all making money. But in farming, we wear this badge of honor that we're broken. It's supposed to be a struggle."