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3min chapter
Donald C. Kelly : Just Two Sales Guys Talking
Make It Happen Mondays - B2B Sales Talk with John Barrows
I Love to Buy but I Hate to Be Sold
"If you can empower me to buy, I mean, I'll buy all day and COBET at consumer side," he says. "I bet you there's an Amazon package going to my house because my wife orders that she loves to buy." He calls challenger sale the idea of educating someone enough so they make a buying decision in their own best interest. 'Challenger sale' is about challenging people with insights but also making them think for themselves.
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