4min chapter

Cold Call cover image

How Martine Rothblatt Started a Company to Save Her Daughter

Cold Call

CHAPTER

The Importance of Fluidity in Innovation

The case of Martine, a woman who went through gender reassignment at Deloitte. She is trying to find a way to save her daughter's life by developing new treatment for PAH. The pharmaceutical industry tends to focus on treatments that afflict large numbers of people. As soon as connect entered the story, innovation became achievable, says John Defterios.

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