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#87 - User Interviews 201: Leveling Up Your Interviews with Therese Fessenden of NN/g

Awkward Silences

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Do These Interview Questions Make AnySense?

i would say, if the question does not seem to make sense consistently in that pilot, then maybe you want to reward them a little bit. But as for when yu would deviate from the scrip, one up, one example i can give is with some farmers. And it was really fascinating, because these farmers got on kind of a sore subject, which was about how theyknow they had the commodity product. I just did not anticipate that would really come upnd.

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