11min chapter

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Asi Wind: What Magic & Mind Reading Reveal About the Brain

Huberman Lab

CHAPTER

Unlocking the Power of Memory Through Personal Engagement

The chapter explores the journey of a memory magician as he learns to remember names without mnemonic techniques, culminating in a blindfolded feat with audience participation. It emphasizes the importance of caring about information and personal connections in memory retention and discusses how the brain categorizes information and the conducive states of mind for creativity.

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