I've never looked at anyone else as a competitor. I've always believed that I'm competing against myself. We have to work collaboratively in order to build the entire platform so all can be seen. The traditional model has always been, especially here in the States, is that you just do your own thing. You don't play well with anyone else. That's very false. What we're saying is that everyone has their own lanes, but we can all exist together and hang out and party.

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