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Annie Duke: When To Quit, Monkeys vs Pedestals & The Dark Side of Goals

Creator Lab - interviews with entrepreneurs and startup founders

CHAPTER

Quit the Power of Knowing When to Walk Away

The most expert investor in the world is not going to be able to time the market. And a lot of this just comes down to like human emotions and psychology. I saw actually to the point of quitting in the sunk cost fallacy, where you buy something at a certain price and you have an idea of it. But when reality what happens is you're looking at the price and you'relooking at the chart.

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