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Growing a £80k per month Coffee Shop Business

James Sinclair's Business Broadcast

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The Power of Brand Identity

We have Pretzem Andra. I don't know if you have that in Ireland. We want to do corporate catering sort of thing. That's very powerful, the compound of that over time. Having the same brand identity and what if you're going to open 10 of them and you have 10 different brands? It's not a pub, is it? But even then, even pubs that have different names, if they know who it is, we have a thing over here called Weatherspoons,. which young people just love because they know it's cheap.

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