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Episode 208: What is the Right Energy for a Trainer? with Mark and Pete

Gym Business - Business for Unicorns Podcast

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How to Make a Wide Variety of Strangers Feel Comfortable

When you're dealing with a service professional, we're asking two questions. Do I trust your competence? Do you seem to know what you're doing based on whatever helpful or unhelpful proxies I use to decide if you're credible? And two, do I feel safe? Do I like you? Do you like me? Do I feel like a warm, like, safety with you? Right? You can get by and you'll still get whacked. If you have a culture of nerds for that you'll have some clients that will not like somebody because they're not as credible. But overall, and again, everybody gets mad at this, but there's super rocket scientists that are

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