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2024 Digital Marketing Predictions with Ryan Deiss

Perpetual Traffic

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Understanding Considered Purchases and the 'Ready Now Funnel' in Digital Marketing

This chapter discusses the mistake people make when entering a cycle with more constraints and tighter conditions. It emphasizes the importance of nurturing potential customers with smaller products or services, while identifying those who are ready to buy now and introducing the concept of a 'ready now funnel'. The chapter also touches on monetizing unqualified leads and testing for qualification and readiness in funnel strategies.

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