Going Deep with Aaron Watson cover image

567 EOS and The Transformation of Digital Marketing Agency w/ Lyn Askin (Raxxar Digital Marketing)

Going Deep with Aaron Watson

00:00

How to Drive a Healthy Culture

Natalie: You can't just print a poster with your core values and stick it on the wall. People don't learn from posters. Your core values have to be who you are. We live our culture on a day-to-day basis, we praise each other based on people who live our core values. That's how we reward. It's how we hire. And so you can't learn core values from a poster. It has to be real and it has to start with me.

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