Alan Dye: Steve Jobs believed that his job at Apple was to figure out what people are going to want before they even know they want it. "We care deeply about this and it's a huge privilege to ... make products that find their way out into the world," he says. Alan, thank you so much for joining me today on Design Matters.
As Vice President of Human Interface Design at Apple, Alan Dye has spent much of his career working for a company that has done perhaps more than any other to make design sexy, essential, and highly coveted. He joins to discuss his lustrous creative path working with Ogilvy’s Brand Integration Group, Kate Spade, Apple and the brand new, highly anticipated Apple Vision Pro.