The O P Part About Hiring People

Creative work requires mental space. We don't have a thumbnail specialist. Our expectation is that our creative team, or editing team, and even just us, can spend some time thinking about thumbnails. It's hard for people to do a lot of things well, especially back to back. So i think the world of like general generalists in a creative company, when it comes to youtube, you do need people's minds a hundred % on every different function of it. That doesn't mean that you need to hire some one full time. I'm sure in the case of his business, he has a lot of people who are full time. But there are a lot of creators.