Oren Klaff is best known for his groundbreaking book, Pitch Anything. In it, he gives a systematized way to take control of every meeting, negotiation, and deal on your terms without taking a submissive position. Oren has the expertise to back up his claims. As a world-renowned leader in sales, capital raising, and negotiation, he’s been in the meetings, flipped the script, and gotten deals done that most couldn’t even dream of. Now, he’s sharing his wisdom with you.
Much of what Oren describes gets a bad rap in today’s world. The terms “alpha” or “in control” are subliminally thought of as violent or harsh, but in Oren’s context, they are completely accurate. In part one of this two-part episode, Oren gives you everything you need to take control of your deal, get negotiations done on the terms you want, and put opponents in the position for you both to succeed, instead of merely butting heads.
But this advice isn’t just for the board room. These key principles work in every conversation you’ll ever have, whether you're raising millions to close on an apartment complex investment or merely trying to get your kid to eat their vegetables. The way you pitch, frame, and control a conversation directly correlates to its outcome. And in real estate investing, this isn’t a skill you’ll want to be without.
In This Episode We Cover:
The alpha and beta dynamic and putting yourself in the alpha position in every negotiation
The risk of not taking control and how giving someone else the lead could ruin your deal
Shifting perspective and the “frame control” exercise that’ll bring anyone down (or up) to your level
Putting your opponent or partner in an “emotional state” so they can see your point of view
Raising the stakes and how doing so will solidify any deal that needs to get done
And So Much More!
Links from the Show
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How to Take Control of Everyday Negotiations With One Simple Technique
7 Real Estate Negotiation Tips
4 Reasons Negotiating Regularly Will Make You Richer, Wiser, & More Confident
Book Mentioned in the Show:
Pitch Anything by Oren Klaff
Connect with Oren:
Oren's website
Click here to check the full show notes: https://www.biggerpockets.com/blog/real-estate-663
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