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Workplace Confessions with Justin Shriber, CMO at People.ai: "I hide things from our sales team" & "We have fake advisors at our startup"

Rocketship.fm

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Selling on Value, Product Releases, and Themes

Sales, product and marketing work together to ensure that you're accurately communicating what you can deliver. Having a regular cadence of communication and product releases is great. A statement of direction starts with an s o d, which at the top says, this is non binding. It may not happen. But in order to give guidance to our customers as they prepare for what's coming outw i like to give an overview.

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