2min chapter

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Workplace Confessions with Justin Shriber, CMO at People.ai: "I hide things from our sales team" & "We have fake advisors at our startup"

Rocketship.fm

CHAPTER

Selling on Value, Product Releases, and Themes

Sales, product and marketing work together to ensure that you're accurately communicating what you can deliver. Having a regular cadence of communication and product releases is great. A statement of direction starts with an s o d, which at the top says, this is non binding. It may not happen. But in order to give guidance to our customers as they prepare for what's coming outw i like to give an overview.

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