Exploring the Dynamics of Rage Bait in Social Media Culture

This chapter examines the tactics employed by creators to exploit controversy and generate engagement through rage bait on social media. It highlights the role of influencers in shaping societal discourse, particularly in reinforcing harmful ideologies within communities like the manosphere.

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In this episode, I explore the steep rise of ragebait content & why we love to hate— from innocuous celebrity PR plays to more dangerous strategies in tech and politics intended to keep our digital ecosystem hostile and divided.

Timestamps:

3:34 Defining ragebait

6:28 The rise of ragebait & how platforms have played a role

11:50 Examples of mainstream ragebait by influencers: Nikacado Avocado & Winta Zesu

15:33 Ragebait as a political tool

20:35 Political ragebait example: Jubilee

22:27 The threats of ragebait

24:00 The appeal of ragebait

27:18 Conclusion

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