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53. Listener questions on media rights, expansion, football and more
Canzano and Wilner
The Big 12's Strategy Playbook
The big 12 knew that by going to market early, it could potentially it would get the stabilization that it needed. But I think we're going to look back and go, gosh, the big 12 was flapping its arms. It was putting a lot of pressure on the Pac 12. The problem is at some point you've got to back that up with action.
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