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How to win the clash with existing business logic / Chris Ferguson / Episode #134

Service Design Show

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Is Socialization a Part of the Design Process?

The questionis coming from like, do you make explicit to a client, like, we're going to allocate time to actually guide this change? Something we did recently that i think was effective is an often a client will want socialization assets. You can build that in throughout a project, where you may be delivering things after each major phase that can be shared across the organization. For example, we just did a video at the end of a project to explain kind of the new service and how it worked,. In a way that's super easy for people to get. It's passive. So i think actually, if you can find a way to get your client to invest in some socialization

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