The Journal. cover image

How Volkswagen's Electric Bus Lost Its Charge

The Journal.

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Revamping Volkswagen: The Electric Vehicle Vision

This chapter explores Volkswagen's strategy to rebuild consumer trust after the Dieselgate scandal by focusing on electric vehicles, especially the revival of the iconic Volkswagen bus. It emphasizes the visionary leadership within the company as they navigate the shifting landscape of the automotive industry, aiming to compete with Tesla's innovations.

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