#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
The Tim Ferriss Show
How to Get to the Top of the Tea Shirt Business
At the beginning, uber had almost no customers, but the customers they had were people who liked that feeling. That's what you see at a certain kind of hairdresser or fashion label. And then it works its way through a curve, which we can talk about later, if you want. Could be ten tosen. I will stake my reputation by telling you that every successful company does this.
Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.
Seth writes about marketing, strategic quitting, leadership, the way ideas spread, and challenging the status quo in all areas.
His books include Linchpin, Tribes, The Dip, and Purple Cow, among others, and Seth’s newest book is This Is Marketing: You Can’t Be Seen Until You Learn to See. You can find out more at seths.blog/tim (tim = This Is Marketing, not my name), where you will also find a free PDF excerpt from the book and related videos.
Last but not least, Seth is the founder of the altMBA, an intense four-week online leadership and management workshop. Find out more at altmba.com.
In this episode, we explore many topics, including:
- How Seth deals with overwhelm
- How Seth chooses projects
- How to say “no” to the unimportant and set boundaries
- Long work vs. hard work
- The world’s worst boss
- How to find your “smallest viable audience”
- Non-marketing books that are master classes in great marketing
- Crafting April Fool’s jokes
- And much, much more…
Enjoy!
Click here for the show notes for this episode.
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