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Christian Madsbjerg: How ethnography leads to a deeper understanding of users

Design Better

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Paying Attention to Details and Understanding User Experience

This chapter explores the significance of paying attention to details in design and features American Giant as a company renowned for their meticulousness. The conversation then shifts to an interview with Christian Madsbjerg, where they delve into the methodologies employed by Red Associates to comprehend how individuals perceive the world and how this understanding aids companies in making crucial decisions.

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