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5min chapter
Exchanges #351: 20 Jahre "Ottos neue Kleider"
exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - Handel
Bedeutung von Unternehmenskommunikation und PR in der Medienlandschaft
Diskussion darüber, wie Unternehmen auf negative Medienberichterstattung reagieren und wie professionelle PR in Krisenzeiten einen Mehrwert schaffen kann, am Beispiel von Otto und der Gründung einer PR-Agentur.
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