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Interview. Philz Coffee Cofounder Jacob Jaber on Competing for Customer Love

The Synopsis

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Building a Coffee Empire: People and Strategy

This chapter emphasizes the critical role of hiring, training, and management in establishing a successful coffee business. It explores the delicate balance between product quality, customer experience, and innovation, particularly as the company scales. The discussion reflects on strategic decisions regarding investor relationships and pricing, highlighting the complexities of navigating competition and maintaining brand identity.

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