For someone thinking of starting a company, what advice would you give them? My advice is, do it and know in advance what you're getting yourself into. Don't buy into the sort of silicon valley, we're crushing it kind of mentality. And don't get distracted by a lot of theh around start ups. Focus on what you want to do and what you wantTo build, and that will help guide you. Let's talk about the scripts. Will you share a few with us? Yes.
Alisa Cohn—named Top Startup Coach in the World—shares her secrets, insights and strategies from nearly 20 years of turning startup founders into world-class CEOs.