I was lucky enough to be an infestor in a company called smarty pants. My friend gordon gould, who's just been a friend of mine from new york, s come starting this thing. It's unbelievable how big it's become now. I i think that im and i know this is kind of the reason we're going into a families. Just once you have a family, you start carying about the health of your your kids andyou your partner more than you even cared about yourself. So that that's the really interesting kind of transition that we're seeing for a lot of our our customers....