"I still ask myself why it doesn't work a certain way," he says. "We don't want to make it miserable and if we're building a commerce site, we'd be very foolish to not make it as obvious as possible" He adds that the more unobvious everything was, the more his daughter just grasped.
Don’t miss Part I of this unforgettable interview. Jeffrey Zeldman inspires us to not underestimate our users by always testing our assumptions–because we’re often wrong. He reminds us of the tremendous value of writing and synthesizing our thoughts. He teaches us to never underrate our gut instincts. He also encourages us to stay enchanted in […]