The Post-ATT World
Greymatter
00:00
The Reverse Whackamole of Ad Tech
I think the optimal amount of human in the loop is not zero, but you could probably make that process a lot more efficient by what treat and others are working on here. And I think really understanding the why behind visual elements and why they're load bearing or not. And then also being able to rapidly create tests at scale that hit multiple different goals or multiple different demographic groups. Time was a constraint for content creation that's not going to be as real a constraint anymore.
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