The Seven Second Tree

Dean Obeidallah: "If you're digging a hole and it ain't going anywhere, go dig with a different shovel" He says he started studying marketing in 1992 but didn't get the fundamentals right until now. The key is to focus on one target market for your site's ROI - then start more sites if need be. 'It's not about knowing 8,000 moves... It's about the eight moves, eight profit activators,'Obeidallah says.