How to Start a Podcast

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Search engine optimization means making sure everything on your web site is set up so that it is the most likely to appear as the top answer for searches. For instance, i run a small business that's based on pod casting. A search that i might want to optimize my web sit for would be how to start a podcast. That's not actually a search term that i'm optimizing for,. So the approach that i've used is to think about other more niche parts of the podcast launch process and to create really thoughtful and rich blog posts around those more specific questions.

Want a peek behind-the-scenes at Softer Sounds? In this episode, Amelia opens up our metaphorical doors and walks you through 10 ways we grow our audience & market our business.

Here's what we get into—

Using the tools in the Leaving Social Media Toolkit
Pitching & direct sales via email
Creating SEO-optimized blog posts
Joining cool online communities
Growing your email list with free, lead magnets
Using Pinterest to drive traffic to your business
Offering free workshops
Placing paid ads in newsletters
Guesting on podcasts
Launching your own podcast

Tune in to learn how we use each of these at Softer Sounds, and to get lots of inspiration & actionable advice for marketing off social media.

Links & resources—

👋 Ready to get your business off social media? Download your free Leaving Social Media Toolkit
💌 Want a gorgeous email service provider with easy segmentation options? Use my affiliate link to get 50% off your Flodesk subscription
🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media. ✨

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✿ What if you could support your clients without over-extending or burning out? Join Trauma Informed Foundations with Jess Jackson, October 9-30. (sponsored)