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Episode 634 | Naming Your Startup, Tapping Out a Niche, and Licensing Your IP

Startups For the Rest of Us

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The Importance of Strategic Naming for Your Startup

This chapter explores the intricacies involved in naming a startup product, focusing on its impact on positioning and branding. Through personal anecdotes and case studies, it highlights the critical nature of selecting a name that suits both current niche markets and future expansion potential.

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