
Creativity and the true threat of AI
The Marketing Companion
Are You Creating Content? Is It Better Than Humans?
I think in the next five to ten years, anybody will be able to create full length feature films from their kitchen table. So what happens when Netflix starts working like TikTok and they start getting so into what is relevant with you? That every stream of content now is tailored to you. It's just like the kittens playing with the puppies, right? I'm sort of conflicted here about which is more important, if we're creative, does it matter if we're not resonating or if that's something AI can do better? Over to you.
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