I Like Writing, but I Don't Geek Out at All

"I like writing, but i don't geek out at all in terms ou'v like the style," she says. "My favourite part was going to conferences and hearing people's ears prick up." She adds: 'It's funny when you get with people who speak your same language,. You kind just start to see like you're both just escalating'

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The old framework of the buyer’s journey is broken.

Customers expect more access than ever to educational, engaging content at every stage of their decision-making.

Ashley Faus believes it’s time to reframe the buyer’s journey as the content marketing playground where customers can learn, engage, and interact with content on their own terms—building trust and affinity that lasts a lifetime.

As the Content Strategy Lead of Software Teams at Atlassian, Ashley manages a team for content and distribution for iconic software solutions that unleash the potential of every team.

She talked to us about how to fully embody your audience, focus on building relationships, and reframe the content marketing funnel.

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