The cost of doing Kickstarter is that you're paying basically 5% for access to distribution and maybe avoiding some of the headaches of like creating your own site because they have these pre built in tools. And if after a year, before we shut it down, it was like just after a certain amount of time, it wasn't where we wanted it to be. It could potentially be a very positive signal. So how do I know if there's demand or not? So it's for sure.
Episode 21: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are getting into all things crowdfunding. Alex has decided to create a Kickstarter campaign for his new business, The Plunge, and is learning a lot in the process—from the secrets behind the most successful Kickstarter campaigns in history, to knowing how and when to pursue crowdfunding. Listen to hear Alex share what he’s learned about crowdfunding, and Jesse’s opinions on Alex’s approach to launching The Plunge.
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