The cost of doing Kickstarter is that you're paying basically 5% for access to distribution and maybe avoiding some of the headaches of like creating your own site because they have these pre built in tools. And if after a year, before we shut it down, it was like just after a certain amount of time, it wasn't where we wanted it to be. It could potentially be a very positive signal. So how do I know if there's demand or not? So it's for sure.

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