What Are the Bransworths Looking Further Ahead Than Trying to Go Younger?

Sport has held that for a very long time, a sort of intergenerational grandfather, father mother. That's been eroded massively by the young as different media have come in. Brands are seeking to go younger and start talking to the 12 to 15 to 30 audience. But what that probably isn't is what we all grew up with. And i can see sport going to great, huge heights in different torations.