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RV188 - Marketing with a Growth Mindset | Product Market Fit Show

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Evolution of Refine Labs to Poceto and Marketing Strategies

The chapter traces the journey of Refine Labs, its revenue growth, challenges faced, and the strategic shift towards profitable growth strategies with the creation of Poceto in 2024. It also touches upon the distinctions between marketing and growth roles, issues of over-specialization, and the importance of understanding the bigger picture in go-to-market strategies.

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