If you think the company is worth a hundred, that your estimated value per share and the stock's only trading at 50, then maybe you found yourself a bargain. For companies that are more predictable, like Pepsi, like a utility, like Coca-Cola, your range of estimated fair values is going to be more narrow. When you're valuing a crazy startup that's growing 100% a year, has not achieved scale yet, has not proven they can do so. It's much harder to value that company. The model lets you see at least potential paths to profitability and self-funding and free cash flow generation.

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