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MBA983 Guest Teacher: Joey Coleman- How to Counter Buyer’s Remorse

The $100 MBA Show

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Four Ways to Counter Buyer's Remorse

joey coleman is a professional speaker and author of the book, never lose a customer again. He talks about four ways to counter buyers remorse in your business. The science behind buyer's remorse is pretty straightforward: When we make a decision to purchase a product or sign up for a service, our brain floods with dopomine. But as it recedes from our brain, those feelings of joy, euphoria and excitement are replaced with feelings of fear, doubt and uncertainty.

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