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Christine Phillpotts on Investing in Emerging Markets

Masters in Business

CHAPTER

Navigating Behavioral Economics and Emerging Markets

This chapter explores the interplay between psychology and economics, detailing the speaker's journey from cognitive psychology to recognizing human biases in decision-making and their impact on finance. It reflects on their experiences during the financial crisis of 2008, particularly at Morgan Stanley, while also highlighting opportunities in emerging markets and the establishment of a fund aimed at supporting small businesses in underserved regions. The speaker shares insights on the resilience of small companies in Sub-Saharan Africa and the importance of understanding less efficient markets shaped by personal and cultural connections.

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