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The Complexity of Data Products
It's a relatively complex topic. I'll frame it firstly in just collaboration and the language piece. So, you know, if you go into have like a hub and spoke model and be like an agency, a lot of the time is you've got to be able to communicate what you do to spokes that don't fully understand it. And so it's for me, it's just a way of bridging the communication gap between this data ecosystem, that's more complex than ever, and a business that wants to understand it and create value from it. We're only really just moving into that space. Yeah, no, that's fascinating. Thanks very much.