Is the Project Management Any Different With It?

A lot of the value that we have, it's not sitting in a database nice and pretty. Even some smartest people in the world, the best AI researchers are just failing,. You know, Amazon might actually close their whole Alexa department because they never figured out how to turn that into a business. There may be a different twist on the same problem, for us that it's actually more of a declaration of the endpoint than the target.