#7 - Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling)
30 Minutes to President's Club | No-Nonsense Sales
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Introduction
Armand Frook and Nick Sigelski are joined by Keenan, the one and only author of gap selling. Stop getting mired in minutia and actually have a conversation with your customer about the business problem they are trying to solve. If you'd like Armand and Nick as your Wingman on your next sales call, it's possible because we embedded our top tips directly into Wingman by Clary.
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Transcript
