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How Did You Come to the Decision to Do a Cohort of 30?
Wrihte: I think it was people wanted to keep going. And what's so great about 30 is everyone who participates in it becomes a marketing asset for the challenge rite, because they're just doing it in public. So we had a lot of inquiries of people reading these essays, saying, oh, i want to do this. How do i sign up? How do i sin up? We threw up a email capture form instead of asina form, and that had four or 500 people aniSo, you know, th the fly well nature of it was huge. People want to pay for something where they learn and feel more accountable.